Service
User Research
Roko Labs can help dramatically increase the success of your product launch by partnering with you on research services that help to maximize your investment decisions. We provide a wide variety of expert services, combining best-in-class quantitative and qualitative methods to help understand your target users, their needs, the competitive landscape, and backing up these inferences with hard data. Our team can craft a research plan that best meets the needs of your project at any stage, from ideation to launch, ensuring maximal success.
Service
User Research
Roko Labs can help you dramatically increase the success of product launches by providing you with research services that help you to maximize the success of your investment decisions. We provide a wide variety of expert services, combining quantitative and qualitative methods to help understand both the user, their needs, and backing up these insights with hard data. Our team can craft a research plan that best meets the needs of your project at any stage, from ideation to launch, ensuring success.
Service
User Research
Roko Labs can help dramatically increase the success of your product launch by partnering with you on research services that help to maximize your investment decisions. We provide a wide variety of expert services, combining best-in-class quantitative and qualitative methods to help understand your target users, their needs, the competitive landscape, and backing up these inferences with hard data. Our team can craft a research plan that best meets the needs of your project at any stage, from ideation to launch, ensuring maximal success.
[01] WHAT WE OFFER
/SERVICE
[01] WHAT WE OFFER
/SERVICE
[01] WHAT WE OFFER
/SERVICE
What Is User Research?
User research is the process of understanding user behaviors, needs, motivations, and pain points through various observational, analysis, and feedback methods. It helps teams design more effective, intuitive, and user-centered products by grounding decisions in real-world insights rather than assumptions. Roko combines traditional user research methods with newer techniques, including competitive analysis and product analytics to bring together an efficient research program that will maximize your investment and speed up your time-to-market.
What Is User Research?
User research is the process of understanding user behaviors, needs, motivations, and pain points through various observational, analysis, and feedback methods. It helps teams design more effective, intuitive, and user-centered products by grounding decisions in real-world insights rather than assumptions. Roko combines traditional user research methods with newer techniques, including competitive analysis and product analytics to bring together an efficient research program that will maximize your investment and speed up your time-to-market.
What Is User Research?
User research is the process of understanding user behaviors, needs, motivations, and pain points through various observational, analysis, and feedback methods. It helps teams design more effective, intuitive, and user-centered products by grounding decisions in real-world insights rather than assumptions. Roko combines traditional user research methods with newer techniques, including competitive analysis and product analytics to bring together an efficient research program that will maximize your investment and speed up your time-to-market.
Our Research Methods Include:
Interviews to Build User Personas
Customer Journey Maps to Understand Workflows
Jobs To Be Done Analysis to Get at Top Pain Points to Solve
Usability Testing to Understand if Your Product Idea is Easy to Understand and Use
Market Research to Vet Your Competition and Quantify Your Market Opportunity
[02] PROBLEMS WE SOLVE
/ 2 : 2 SERVICE
What problems can be solved by research?
01.
Charting a successful course for a new product launch
02.
Complaints about non-intuitive user journeys
03.
Challenges with user engagement or retention
04.
Internal debates about feature debates in absence of data
05.
Unclear messaging or positioning
[02] PROBLEMS WE SOLVE
/ 2 : 2 SERVICE
What problems can be solved by research?
01.
Charting a successful course for a new product launch
02.
Complaints about non-intuitive user journeys
03.
Challenges with user engagement or retention
04.
Internal debates about feature debates in absence of data
05.
Unclear messaging or positioning
[02] PROBLEMS WE SOLVE
/ 2 : 2 SERVICE
What problems can be solved by research?
01.
Charting a successful course for a new product launch
02.
Complaints about non-intuitive user journeys
03.
Challenges with user engagement or retention
04.
Internal debates about feature debates in absence of data
05.
Unclear messaging or positioning
[03] OUR APPROACH
/SERVICE
[03] OUR APPROACH
/SERVICE
Our Offerings
Our Offerings
TIER [01]
5-10 days
Rapid User Research
Rapid research allows you to identify key features and goals of the main types of users, as well as their pain points, using interviews. Based on the information received from proxy users, you can identify a solid direction for necessary improvements.
Internal Interviews with SMEs
User Personas
Typical Pain Points and Insights
TIER [01]
5-10 days
Rapid User Research
Rapid research allows you to identify key features and goals of the main types of users, as well as their pain points, using interviews. Based on the information received from proxy users, you can identify a solid direction for necessary improvements.
Internal Interviews with SMEs
User Personas
Typical Pain Points and Insights
TIER [02]
2-3 weeks
Market Research
This type of research will help you better understand the context in which your target audience makes a choice to purchase a product, improve the product positioning, and understand its advantages compared to competitors.
Market Research
Competitive Analysis
Insights and Positioning Recomendations
TIER [02]
2-3 weeks
Market Research
This type of research will help you better understand the context in which your target audience makes a choice to purchase a product, improve the product positioning, and understand its advantages compared to competitors.
Market Research
Competitive Analysis
Insights and Positioning Recomendations
TIER [03]
30–45 days
User and Usability Research
Large-scale user research will help to deeply understand user types, main scenarios and interface solutions, identify the causes of problems and work out their solutions, and significantly improve the user experience. Best for when you have a product concept ready to present to users.
User Personas
Usability Testing
Insights and Recommendations
TIER [03]
30–45 days
User and Usability Research
Large-scale user research will help to deeply understand user types, main scenarios and interface solutions, identify the causes of problems and work out their solutions, and significantly improve the user experience. Best for when you have a product concept ready to present to users.
User Personas
Usability Testing
Insights and Recommendations
[04] OUR APPROACH
/ SERVICE
[04] OUR APPROACH
/ SERVICE
Our Approach in Detail
Our Approach in Detail
01.
User Personas
02.
Customer Journey Mapping
03.
Jobs-To-Be-Done
04.
Usability Testing
05.
Market Research
Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.
3-10
interviews
60-90
minutes for each interview
01.
User Personas
Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.
3-10
interviews
60-90
minutes for each interview
02.
Customer Journey Mapping
03.
Jobs-To-Be-Done
04.
Usability Testing
05.
Market Research
[05] OUR APPROACH
/ SERVICE
[05] OUR APPROACH
/ SERVICE
[05] OUR APPROACH
/ SERVICE
Research Cese Studies Examples
Research Cese Studies Examples
Research Cese Studies Examples
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001