Service
Product Design
Modern users demand intuitive, high-performance digital experiences—regardless of whether they’re consumers or enterprise professionals. Roko Labs delivers strategic product design services tailored to complex business applications, with a focus on usability, scalability, and long-term maintainability. Our team applies best-in-class UX principles, systemized design thinking, and AI-enhanced tooling to streamline workflows, modernize legacy interfaces, and accelerate time-to-market. From robust design systems to high-fidelity prototypes and production-ready UI specs, we enable teams to build smarter, faster, and with greater confidence.
Service
Product Design
Roko Labs can help you dramatically increase the success of product launches by providing you with research services that help you to maximize the success of your investment decisions. We provide a wide variety of expert services, combining quantitative and qualitative methods to help understand both the user, their needs, and backing up these insights with hard data. Our team can craft a research plan that best meets the needs of your project at any stage, from ideation to launch, ensuring success.
Service
Product Design
Modern users demand intuitive, high-performance digital experiences—regardless of whether they’re consumers or enterprise professionals. Roko Labs delivers strategic product design services tailored to complex business applications, with a focus on usability, scalability, and long-term maintainability. Our team applies best-in-class UX principles, systemized design thinking, and AI-enhanced tooling to streamline workflows, modernize legacy interfaces, and accelerate time-to-market. From robust design systems to high-fidelity prototypes and production-ready UI specs, we enable teams to build smarter, faster, and with greater confidence.
[01] WHAT WE OFFER
/SERVICE
[01] WHAT WE OFFER
/SERVICE
[01] WHAT WE OFFER
/SERVICE
What Is Product Design?
Product design is the strategic process of defining, shaping, and optimizing digital experiences that solve real user and business problems. It integrates user experience (UX), user interface (UI), and systems thinking to ensure that software products are not only functional but also intuitive, accessible, and scalable. In enterprise environments, effective product design aligns stakeholder goals, reduces cognitive friction, and drives user adoption across complex workflows and high-stakes use cases. At Roko Labs, we approach product design as a continuous, data-informed practice—leveraging AI-powered tools, rapid prototyping, and modular design systems to accelerate innovation while maintaining consistency and quality at scale.
What Is Product Design?
Product design is the strategic process of defining, shaping, and optimizing digital experiences that solve real user and business problems. It integrates user experience (UX), user interface (UI), and systems thinking to ensure that software products are not only functional but also intuitive, accessible, and scalable. In enterprise environments, effective product design aligns stakeholder goals, reduces cognitive friction, and drives user adoption across complex workflows and high-stakes use cases. At Roko Labs, we approach product design as a continuous, data-informed practice—leveraging AI-powered tools, rapid prototyping, and modular design systems to accelerate innovation while maintaining consistency and quality at scale.
What Is Product Design?
Product design is the strategic process of defining, shaping, and optimizing digital experiences that solve real user and business problems. It integrates user experience (UX), user interface (UI), and systems thinking to ensure that software products are not only functional but also intuitive, accessible, and scalable. In enterprise environments, effective product design aligns stakeholder goals, reduces cognitive friction, and drives user adoption across complex workflows and high-stakes use cases. At Roko Labs, we approach product design as a continuous, data-informed practice—leveraging AI-powered tools, rapid prototyping, and modular design systems to accelerate innovation while maintaining consistency and quality at scale.
Product Design at Roko Labs Involves:
Interviews to Build User Personas
Customer Journey Maps to Understand Workflows
Jobs To Be Done Analysis to Get at Top Pain Points to Solve
Usability Testing to Understand if Your Product Idea is Easy to Understand and Use
Market Research to Vet Your Competition and Quantify Your Market Opportunity
[02] PROBLEMS WE SOLVE
/ 2 : 2 SERVICE
What problems are solved by Product Designers?
01.
Poor engineering efficiency caused by uncertainty in what's being built or why
02.
Customer complains about poor or inefficient user experiences
03.
Challenges with user engagement, retention, or churn
04.
Internal debates about feature debates in absence of data
05.
Challenges with technical scalability
[02] PROBLEMS WE SOLVE
/ 2 : 2 SERVICE
What problems are solved by Product Designers?
01.
Poor engineering efficiency caused by uncertainty in what's being built or why
02.
Customer complains about poor or inefficient user experiences
03.
Challenges with user engagement, retention, or churn
04.
Internal debates about feature debates in absence of data
05.
Challenges with technical scalability
[02] PROBLEMS WE SOLVE
/ 2 : 2 SERVICE
What problems are solved by Product Designers?
01.
Poor engineering efficiency caused by uncertainty in what's being built or why
02.
Customer complains about poor or inefficient user experiences
03.
Challenges with user engagement, retention, or churn
04.
Internal debates about feature debates in absence of data
05.
Challenges with technical scalability
[03] OUR APPROACH
/SERVICE
[03] OUR APPROACH
/SERVICE
Our Offerings
Our Offerings
TIER [01]
30-90 days
Design System Overhaul
Many later-stage companies, or those that have undergone acquisitions, are faced with a challenge of entropy -- so many design patterns, colors, standards, and systems. Our team is highly expert in evaluating where you stand, and recommending a path forward. Our solution also gives you a practical, useful roadmap to execution.
Product UI Evaluation
Stakeholder Interviews
Brand Guidelines Assessment
Comprehensive Design System
(Optional) Full Front-End Library
TIER [01]
30-90 days
Design System Overhaul
Many later-stage companies, or those that have undergone acquisitions, are faced with a challenge of entropy -- so many design patterns, colors, standards, and systems. Our team is highly expert in evaluating where you stand, and recommending a path forward. Our solution also gives you a practical, useful roadmap to execution.
Product UI Evaluation
Stakeholder Interviews
Brand Guidelines Assessment
Comprehensive Design System
(Optional) Full Front-End Library
TIER [02]
30-90 days
Product Visioning
Captivating the minds and inspiring stakeholders - and potential users - often involves building something that can be experienced, seen, and touched. Roko's expert design team can help to make your vision real, and quickly. Using state-of-the-art practices in artificial intelligence, we will work with you to bring to life your vision, and partner with you to validate your concepts in market before making costly investments.
Rapid Prototyping
User Research
Insights and Positioning Recomendations
TIER [02]
30-90 days
Product Visioning
Captivating the minds and inspiring stakeholders - and potential users - often involves building something that can be experienced, seen, and touched. Roko's expert design team can help to make your vision real, and quickly. Using state-of-the-art practices in artificial intelligence, we will work with you to bring to life your vision, and partner with you to validate your concepts in market before making costly investments.
Rapid Prototyping
User Research
Insights and Positioning Recomendations
TIER [03]
Continuous
Embedded Product Designer
Roko's product designers offer a cost-effective way to scale your design capability without compromising quality. Our team brings strong technical expertise, modern UX skills, and a deep understanding of agile product development. With excellent communication, cultural alignment, and overlapping working hours, they integrate seamlessly into your team—participating in standups, contributing to roadmaps, and collaborating closely with product and engineering.
Full Stack Product Design
Agile Product Development
Rapid Prototyping using AI
TIER [03]
Continuous
Embedded Product Designer
Roko's product designers offer a cost-effective way to scale your design capability without compromising quality. Our team brings strong technical expertise, modern UX skills, and a deep understanding of agile product development. With excellent communication, cultural alignment, and overlapping working hours, they integrate seamlessly into your team—participating in standups, contributing to roadmaps, and collaborating closely with product and engineering.
Full Stack Product Design
Agile Product Development
Rapid Prototyping using AI
[04] OUR APPROACH
/ SERVICE
[04] OUR APPROACH
/ SERVICE
Our Approach
Our Approach
01.
User Personas
02.
Customer Journey Mapping
03.
Jobs-To-Be-Done
04.
Usability Testing
05.
Market Research
Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.
3-10
interviews
60-90
minutes for each interview
01.
User Personas
Defining Primary and Secondary Personas helps craft the user experience for target users, and top buyers. At the first stage, we conduct a detailed online interview with users, define their main tasks, tools, goals and methods for achieving them. We also identify key features and pain points that could be addressed by a new product or feature in concept stages.
3-10
interviews
60-90
minutes for each interview
02.
Customer Journey Mapping
03.
Jobs-To-Be-Done
04.
Usability Testing
05.
Market Research
[05] CASE STUDIES
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[05] CASE STUDIES
/ SERVICE
[05] CASE STUDIES
/ SERVICE
Research Case Studies Examples
Research Case Studies Examples
Research Case Studies Examples
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001